Buying ag chemicals, fertilizers, seeds, and more through FBN Direct just got easier thanks to a brand-new online experience designed to give farmers visibility, transparency, and confidence in inputs purchasing.
FBN members can now log into their accounts to see comprehensive information about thousands of products, easily compare prices between chemicals that use that same active ingredient, and build their orders online.
Search for Inputs and Add Favorites
Farmers can search through FBN Direct’s unbiased selection of thousands of products, including herbicides, fungicides, insecticides, adjuvants, and fertilizers online. A favorites page allows easy access to an individual farmer’s most important products--and members who have submitted invoices will find their favorites pages pre-populated with products from those invoices. On the favorites page, members can view what they’ve previously paid based, the market average price, and FBN’s option for products with the same active ingredients.
Get In-Depth Product Information
On individual product pages, farmers can view in-depth details about each product, from labels to price transparency metrics. Apples-to-apples comparisons between products with the same active ingredient are easy with a comparison feature, which takes all the work out of comparing products with different concentrations of active ingredients by performing the calculations. A list of all similar products using the same active ingredient is also available.
A price transparency tool shows the range of prices paid by farmers all across the country and how many farmers were in each price range. Product pages also show lists of pests treated by each chemical, as indicated on the label.
Build a Cart Online
Farmers can add products to their cart at the click of a button, making it easy to build an order. Calculating the total order and selecting shipping or warehouse pickup can also be completed right in the online checkout.
We’ve designed this new online shopping experience to make buying with FBN Direct more streamlined and efficient than ever for farmers.