Giving farmers the upper hand with real-time profitability tracking, technology-enabled market access, and bringing global markets to the farm gate.
SAN CARLOS, Calif. – June 6, 2017 – Farmer’s Business Network, Inc. is replacing outdated and painful marketing practices with the release of FBN Crop Marketing™, a new future for crop marketing that uses the power of networks and data to level the playing field for farmers and increases profits.
FBN Crop Marketing helps farmers find buyers and sell their crops more profitably. It consists of FBN Profit Center™, a game-changing web product, and an exclusive crop marketing service called FBN Select Markets™.
Farmers are already on board. "In the past, producers were financing the whole industry,” said Montana farmer Todd McCabe. “The FBN℠ network, in my mind, is changing the whole structure for the good of producers. Instead of paying cash early for inputs and getting paid at harvest, we're getting advances on the crop up front, and able to finance our inputs.”
McCabe continued, “It's amazing how much money we can save and keep our working capital available when the cash flow isn't there in the middle of the season. It's a really good risk management tool."
Farmers confront persistent informational, financial, and market-access-related disadvantages. “Farmers have lived in a world of high risk and low reward,” said Erik Malmstrom, General Manager of FBN Crop Marketing. “But the revolution in data science and rapidly changing buyer demand provides farmers a huge opportunity to create and capture greater profits.”
FBN Profit Center provides farmers with an easier way to track and manage crop marketing activities, and analyze the estimated profit of daily bids from over 4,000 buyers. FBN Select Markets gets farmers access to premium crop contracts and packages that can drive higher profitability.
- FBN Profit Center automatically analyzes the estimated profitability of thousands of bids based on each farmer's individualized costs of production, transportation, and storage – and identifies the best options. Farmers also get automatic alerts for “in-the-money” bids, delivered right to their phones.
“I typically have to call every buyer to get their price which is pain,” said Minnesota farmer Cory Nohl. “I really like having all local bids right up in front of me, and automatically knowing my trucking and storage costs. Without me doing any math in my head I already know I am 10 cents above my breakeven.”
FBN Select Markets has already helped farmers contract thousands of acres at premium prices.
- FBN Select Markets provides farmers exclusive opportunities that value crop attributes like quality, traceability, and seed variety - rather than just quantity. Opportunities include premium and forward crop contracts on specialty and novel crops with higher values and premium deal terms like advanced payments and discounts on farm inputs.
After experiencing FBN Select Markets in action, South Dakota farmer Mark Gath said, “Select Markets allowed us to capture $1.70 above board and above basis for our non-GMO soybeans. That’s an extra $85 per acre for me.”*
“Marketing effectively is an extremely difficult part of farming and the industry structure forces farmers to leave lots of money on the table,” said Malmstrom. “By giving farmers better information and the power of our network, we’re bringing dollars back to farmers. We’re creating an independent, digital, data enabled future for crop marketing which gets farmers premium prices and buyers the specific crops they are looking for.”
Creating a Full Profit System for Farmers
The launch of FBN Crop Marketing comes in a period of rapid growth for the FBN network. Combined with the FBN analytics platform – the industry’s most advanced farm analytics system – and FBN Direct™, which helps growers save up to 40% on inputs through manufacturer-direct savings. The launch of FBN Crop Marketing enables the FBN network to provide farmers a full-profit system and is creating a completely independent, unbiased, and data-driven farm economy that truly puts Farmers First℠.
For more information on FBN Crop Marketing, visit www.farmersbusinessnetwork.com/crop-marketing.
About Farmer’s Business Network, Inc.
Farmer’s Business Network, Inc. is an independent farmer-to-farmer network. Built by and for
farmers, the FBN network connects farmers to share information and enable powerful insights to
help make the best decisions for farmers’ land and profits. FBN members receive comprehensive farm benchmarking, real world seed performance analysis and field-seed matching, data mapping, and pricing analytics based on over 95 million acre events of real-world precision agronomic data. The FBN Direct platform connects farmers to manufacturer-direct, national, and transparent pricing on ag chemicals, fertilizers, seeds, technology and services. The FBN network has grown to thousands of farms, from 38 states, across more than 14 million acres. Farmer’s Business Network, Inc. has offices in San Carlos, Calif., Geneseo, Ill., and a National Operations Center in Sioux Falls, S.D.
Farmer’s Business Network, Inc. blends the best of Midwestern agricultural roots and Silicon
Valley technology as a completely independent company representing Farmers FirstSM.
The Farmer’s Business Network, Inc. mission of democratizing farm information has earned the support of world-class technology investors GV, DBL Partners LLP, Kleiner Perkins Caufield Byers LLP, Bow Capital and Acre Venture Partners. To learn more, visit: www.farmersbusinessnetwork.com.
FBN Crop Marketing is available exclusively for FBN members. Want to learn more about all the benefits of joining thousands of farmers on Farmers Business Network?
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Call: (844) 200-FARM
Frequently Asked Questions about FBN Crop Marketing
What is FBN Crop Marketing?
FBN Crop Marketing consists of FBN Profit Center, our crop marketing software which allows farmers to compare bids from over 4,000 buyers, and FBN Select Markets, our crop marketing service that contracts crops with value-added features like advanced payments and discounts on inputs.
Why are we offering crop marketing products and services?
The FBN mission is to bring power and profit back to the farmer through better access to information and resources. We've already helped thousands of farmers increase yield and drive down costs with our agronomic software, price transparency service, and direct sales offerings. Now we're helping farmers maximize their returns from crop marketing. Our FBN Profit Center software saves farmers time and effort. And our FBN Select Markets service makes it easier for farmers to maximize profit based on their specific crop attributes.
Is FBN Crop Marketing a Broker?
No. FBN Crop Marketing, FBN Profit Center, and FBN Select Markets are not broker or advisory services. Through FBN Profit Center, we strictly provide information that enables you to make your own crop marketing decisions and deals. All contracts through FBN Select Markets are between you and us.
Is FBN Crop Marketing sharing my information with buyers?
No. The data you enter through our services is your Data. We will never sell or provide your Data to another party without your explicit consent.
*This is an example of value captured by an actual FBN customer. FBN does not guarantee customers will receive the same benefits or value from participating in FBN Crop Marking. Results will vary. FBN Crop Marketing is offered by FBN CM LLC and is only available where FBN CM LLC is licensed.